Tuesday, February 4, 2014

Who Really Won the "Big Game"?

Happy February Everybody!

I have three cool, quick things to share with y'all today and I hope you guys enjoy.

The first thing is this super awesome fun viz I did on the Super Bowl "Big Game" commercials.  It's an idea I got in my head about a month ago and I love the way it turned out.  Knowing that each year the amount being paid for a 30 second ad is some crazy number, but when the scoreboard clock hits 00:00 at the end of the game, what did that total up to - no one seems to talk about that.  And it's a lot of money, as I'm sure you can see below.  Of course the fun part of the whole thing are these awesome commercials that are supposed to be the best of the best from the world of marketing, so you can actually watch every single one of them right here in the viz (even make them full screen if you want).

Check out the viz below! 
So here's the second fun thing - how do I make something like this?  This is all about how do I get an idea from my head to become a viz on the screen, and for me, I've learned a big important middle step - The Sketch.

It takes about 10 minutes, and I always do it in pencil, but it really allows you to quickly take an idea and see it.  And when you can see, you can improve it (which is something I know you believe because you do data visualization).

So here's the sketch I did for this viz.  It's cool to see the design work out this well in reality.  If you're not currently doing a little bit of pre-viz design, you should consider giving it a shot.  I've found that it actually makes the project take less total time on average, because you already have a vision of where you're heading.




The last thing (but first in my heart :) is a personal note that Baby Davis #2 was born a week and a half ago.  Mama and Baby are doing great and we are incredibly blessed with how smoothly everything went.

I want to thank the Tableau Community who sent lovely congratulatory tweets from all across the world.  It was really cool and I was very touched.  And don't be surprised if you see a Baby Davis viz coming soon.

If you have a comment, I'd love to hear it.  Thanks for checking it out!

Nelson